L. William "Bill" Black
Part of an interview with Black from July 2003, found at directmarketingiq.com.
"As president of Black & Co., a consulting firm serving the publishing and direct marketing industries, Bill Black has worked with virtually all major book and magazine publishers. Throughout his many years of service to both industries, Black has crystallized a reputation for being the foremost authority on fulfillment. Black's first-hand fulfillment knowledge was gleaned from being owner and marketer of "The Classics of Golf" for a number of years...
"Q: How did you get into the fulfillment business?
"A: I got into the fulfillment "business" when I went to work for my cousin's mail-order book publishing business, Walter J. Black, Inc., as marketing manager. Eventually I became CEO, and fulfillment, of course, was part of the job. I went to work there right out of college because my cousin's top aide fell out of a canoe and drowned. Publishing is, after all, the "accidental profession."